Or check out the tutorials video and frequently asked questions down below.
ORE stands for Online Retail Experience. It enables a prospective buyer to select from available inventory, explore incentives, evaluate trade-in value and monthly payments. The buyer can also complete the optional credit application and review available Service Protection Plans. ORE consolidates all this information and submits one lead to the dealership.
Please contact info@chryslerdigital.com and ask to enroll in the dealer discounts program.
Login to DealerCONNECT using your credentials
Click on the “Sales” tab
Scroll down and look for “FCA Digital” section and click the link labelled “FCA Digital Dealer”
On the right side of the screen, find the “Training & References” widget
Click on the “Online Retail Experience (ORE) Dealer Admin tool” link
The Dealer Admin Tool will open in a new browser tab.
Please Note:
Clicking on “LOGOUT” will log you out from the Dealer Admin Tool and close the browser tab.
In this case, one or more of the following could apply:
Your dealership may not be currently enrolled in the program
This program does not support your specific brand. (For more information contact: info@chryslerdigital.com)
In rare cases, there may be an issue with your DealerCONNECT credentials
As a dealer, you can:
Create and manage discounts at individual vehicle level or across multiple vehicles
Activate/Deactivate a specific VIN
Create and manage rules at Make/Model Year/Vehicle/Trim levels and extend these rules to new inventory.
There are three types of discounts available. They are:
Individual vehicle discounts: Discounts that can be created and applied to one specific VIN. These are subject to a maximum of five (5) discounts per vehicle or a maximum dollar value of $5,000.
Bulk Discounts: Discounts that can be created and applied to multiple vehicles at one time.
Automated or Rule-based discounts: Rules can be created at various levels (Make, Make-Model Year, Make-Model Year-Vehicle, Make-Model Year-Vehicle-Trim/s combinations) and will be applicable to new VINs that are added to the dealer inventory.
The Discounts feature enables you to create and apply discounts at individual vehicle level. Follow the below steps:
Search for vehicles using VIN or other search filter options on the left panel. Mandatory fields are marked with an asterisk (*)/p>
Once complete with filter options, click the “ Go “ button to view the list of vehicle/s matching the search criteria
Click the “ Add “ button for each vehicle you wish to apply the discount. Then enter the discount details such as Discount Name, Dollar Amount or Percentage (%) Value, start and expiration dates.
When complete, click the “ Save & Apply ” button to apply the discount.
Please Note:
There is a maximum of five (5) discounts that can be created/saved per vehicle.
If the discount dollar amount exceeds $5,000, an error message will display. You will need to adjust the discounts so the value of all discounts will be within $5,000, then click the “ Save & Apply ”button again.
To save this discount for future use, check the “ Add to Saved Discounts ”; check box.
Yes. Follow the below steps to edit existing discount/s on a vehicle:
Search for vehicles using the VIN number or search filter options on the left panel.
Click the “Go” button to view the list of vehicle/s matching the search criteria
Click the “Edit” button for each vehicle that requires editing.
Edit the discount details as desired.
When complete, click the “Save & Apply” button to apply your changes.
Please Note:
There is a maximum of five (5) discounts that can be created/saved per vehicle.
If the discount dollar amount exceeds $5,000, an error message will display. You will need to adjust the discounts so the value of all discounts will be within $5,000, then click the “ Save & Apply ”button again.
To save this discount for future use, check the “ Add to Saved Discounts ”; check box.
Yes, follow the below steps to delete existing discount on a vehicle:
Search for vehicles using the VIN number or search filter options on the left panel
Click the “Go” button to view the list of vehicle/s matching the search criteria
Click the “Delete” button for each discount that requires deletion.
Click the “Confirm Deletion” button to apply all deletions.
Bulk discounts feature allows you to edit the bulk discounts. Follow the below steps:
Search for vehicles by using the filter options on the left. Fields marked with an asterisk (*) are mandatory.
Click the “Go”; button to view the list of vehicles matching the search criteria
Click the “Add Bulk Discounts”button
Edit the discount details as desired or add/delete discount(s) as needed.
Check the “Include” check box for the vehicles you would like to include. To apply to all vehicles, check the “ Include ” check box in the header.
Click the “ Save & Apply ” button to apply these discounts
Confirm overriding of all previously applied discounts
The discount/s are now applied to the selected vehicles
Please Note:
There is a maximum of five (5) discounts that can be created/saved per vehicle.
If the discount dollar amount exceeds $5,000, an error message will display. You will need to adjust the discounts so the value of all discounts will be within $5,000, then click the “Save & Apply” button again.
To save this discount for future use, check the “Add to Saved Discounts ” check box.
If one or more discounts are defined in percentage (%) terms and the calculated amount exceeds $5,000 on any of the vehicles, the discount amount will automatically be adjusted to the maximum limit of $5,000 and a warning sign and message will display for each vehicle indicating the this issue.
This can be accomplished using the bulk discounts feature. This enables you to create and apply discounts to more than one vehicle at a time. Follow the below steps:
Search for vehicles by using the filter options on the left. Fields marked with an asterisk (*) are mandatory.
Click the “Go“ button to view the list of vehicles matching the search criteria
Click the “Add Bulk Discounts” button
Enter Discount Name, Dollar Amount or Percentage (%) value, start and expiration dates
Check the “ Include ” check box for the vehicles you would like to include. To apply to all vehicles, check the “ Include ” check box in the header.
Click the “ Save & Apply ” button to apply these discounts
Confirm overriding of all previously applied discounts.
The discount/s are now applied to the selected vehicles
Please Note:
There is a maximum of five (5) discounts that can be created/saved per vehicle.
If the discount dollar amount exceeds $5,000, an error message will display. You will need to adjust the discounts so the value of all discounts will be within $5,000, then click the “Save & Apply” button again.
To save this discount for future use, check the “ Add to Saved Discounts ” check box.
If one or more discounts are defined in percentage (%) terms and the calculated amount exceeds $5,000 on any of the vehicles, the discount amount will automatically be adjusted to the maximum limit of $5,000 and a warning sign and message will display for each vehicle indicating the this issue.
Delete discounts using bulk discount functionality allows you to remove discounts from multiple
Search for vehicles by using the filter options on the left. Fields marked with an asterisk (*) are mandatory.
Click the “Go” button to view the list of vehicles matching the search criteria
Click the “Add Bulk Discounts” button
Select the vehicles that you would like to clear the discounts
Click the “Clear All Discounts” button
Confirm clearing of all discounts from the selected vehicles
This feature allows you to create rules at various levels and even for future inventory. Follow the below steps:
Select the level at which the rule must be defined. Selection of “Make” is mandatory.
Click the “Create Discounts” button.
Enter discount details such as Discount Name, Dollar Amount or Percentage (%) Value, start and expiration dates.
Click the “Show & Edit Inventory” button to view a list of vehicles based on the search filter combination selected
All vehicles will be selected by default. To exclude vehicles from this discount, you must uncheck the vehicle.
Click the “Save & Apply”button. This will apply the rules defined and override existing discounts.
Please Note:
There is a maximum of five (5) discounts that can be created/saved per vehicle.
If one or more discounts are defined in percentage (%) terms and the calculated amount exceeds $5,000 on any of the vehicles, the discount amount will automatically be adjusted to the maximum limit of $5,000 and a warning sign and message will display for each vehicle indicating the this issue.
By default, the “Add to Saved Discounts” check box is checked. Saved discounts can be viewed by clicking the “Saved Discounts” button.
Discounts are inherited by all vehicles matching the search criteria. Any changes made at superseding levels will override the existing rules.
Yes. The tool enables you to edit the existing rules at various levels and the changes will affect future inventory. Follow the below steps:
Select the level at which the rule must be edited.
Click the “Create Discounts” button.
Existing rule(s) defined for the selected filter option will display
Edit discount details such as Discount Name, Dollar Amount or Percentage (%) Value, start and expiration dates, as desired.
Click the “Show & Edit Inventory” button to view a list of vehicles for the search filter combination selected
All vehicles are selected by default. To exclude vehicles or edit discounts, you must uncheck them at a vehicle level.
Click on Save and apply. This will apply the changes made and override existing discounts.
Please Note:
There is a maximum of five (5) discounts that can be created/saved per vehicle.
If one or more discounts are defined in percentage (%) terms and the calculated amount exceeds $5,000 on any of the vehicles, the discount amount will automatically be adjusted to the maximum limit of $5,000 and a warning sign and message will display for each vehicle indicating the this issue.
By default, the “Add to Saved Discounts” check box is checked. Saved discounts can be viewed by clicking the “Saved Discount” button.
Discounts are inherited by all vehicles matching the search criteria. Any changes made at superseding levels will override the existing rules.
Follow the below steps to delete the automated discounts:
Select the level at which the discounts/rule must be deleted.
Click the “Create Discounts” button.
Existing rule(s) defined for the selected filter option will display
Click the “Trashcan” icon for each discount and confirm deletion. You can delete all discounts from the rule.
The discounts will be cleared from all the vehicles where they were applied
Bulk discounts are automated discounts can be applied to multiple vehicles at a time. Key differences between the two have been noted below:
The discounts are applied to only selected vehicles in bulk functionality. In Automated Discounts the rules defined at a certain level will be inherited by new VINs getting added to dealership inventory.
In the bulk functionality, the discounts can be applied to selected vehicles of a specific combination of Make-Model-Year-Vehicle (one or more)-Trim combinations. In Automated Discounts, rules can be applied at a Make level which will get applied to all vehicles of that Make.
Bulk Discounts can be applied only to existing inventory. Automated Discounts can help you create rules for your future Inventory. Once the new inventory gets added, Automated Discounts will be automatically applied.
Activating or deactivating a VIN influences the vehicle being listed on the SNI (Search New Inventory) page of the ORE platform. Follow the below steps:
Search for vehicles by using the filter options on the left. Fields marked with an asterisk (*) are mandatory
Click the “Go” button to view the list of vehicles matching the search criteria
Identify the vehicle you want to deactivate
Click the toggle button under the VIN to “Deactivate” that vehicle
The change will be reflected on the next Business day.
Impact of deactivation:
The deactivated VIN will not appear in the search results on ORE platform.
Discounts cannot be added/modified for a deactivated VIN
The vehicle will remain in deactivated state until the toggle is switched back to Active status.
Yes, you have full control of the button customization. Please contact your Carzato rep/support team and your DWS provider to customize the CTA button.
Yes it does! If you would like this activated we can easily turn this on and implement at no additional cost.
E-SHOP is $500 a month. It is also 100% reimbursable through the T3AC program.
It is highly recommended by Stellantis as there are many built in integrations with this tool, that other digital retailing tools do not have; however, it is not mandatory at this time.
You can access the Dealer Admin Tool in
→ DealerCONNECT
→ Sales Tab
→ FCA Digital Dealer
→ E-SHOP Dealer Admin Tool.
No, you do not. In the Dealer Admin Tool, you can give access via email to anyone you want to, by creating a profile in the access management tab.
E-SHOP is a robust digital retailing tool that offers a fully digitized car buying process from start to finish. E-SHOP serves both customers and dealers by allowing the customer to input their details, preferences, select their ideal payments and more. The enriched lead is captured and provided to the dealer so they can contact the customer and close the dFour
E-SHOP is currently integrated with two leading Trade-In tools. Car & Driver Blackbook is the default tool and is free of charge. KBB Trade-In is also available for only $150 a month.
Yes! MOPAR is listed by default but Service & Protection plans are fully customizable within the Dealer Admin Tool for offerings, price and more.
It typically will show under the comments section or the additional information section within your lead.
Yes. Once the credit application is complete and in your F&I, you have full control over which lenders it goes to next.
On brand level websites as well as pre-owned invetory there is an integrated chat bubble available within the E-SHOP platform. For Dealer Websites, there is not an integrated Chat tool; however, the existing Chat tool on the dealer's site is accessible.
If your website shows a price that is different than MSRP, you can simply adjust it within the Dealer Admin Tool under Upfit and select List Price.
This is one of our next big releases coming Q1 2022.
Not at the moment, text and logo are all that are allowed currently.
Yes! Automated discounts apply to incoming inventory.
Implementation can occur very quickly (within 1-2 days if desired). Upon enrollment, you will receive an Onboarding email that asks for your desired launch date, preferred integrations and when you would like to have the Onbaording call with the E-SHOP team.
Carzato is the company that offers the E-SHOP digital retailing solution.
Currently the tool defaults to the Lease Payment options, but customers can easily toggle to the Finance or Cash tabs.
Not at this time, however the Car & Driver Blackbook trade-in feature is included with E-SHOP. Customers are able to bypass this step if they do not have a trade-in, but customers expect this offering to be included in Digital Retailing Solutions.
Since E-SHOP is its own entity, it is not possible for us to draw outside accounts into the tool; however, we do offer KBB as a trade-in evaluator as an upgrade from Black Book.
E-SHOP currently offers an in-depth lead report. Google Analytics integration is in the works and planned for early 2022.
Directly into your Stellantis approved CRM.
With the launch of Consumer Credit Selection, APR now changes based on the lender/customer's qualification. APR is not able to be adjusted by the dealer.
Incentives are very accurate. E-SHOP receives a real time incentive feed that includes all national and regional incentive programs. Dealers are able to program their own dealer discounts quickly and easily, within the Dealer Admin Tool.
If the consumer provides a credit score, E-SHOP will adjust the estimated payment based on the provided information.
Yes, using the Dealer Admin Tool you can remove the delivery option.
As long as your F&I provider is integrated with E-SHOP, it will go directly into your F&I queue.
This is managed in DealerCONNECT.
Log into DealerCONNECT.
Select My Dealership on the top right of the screen
Select My Operations on the left side menu
Click on "Dealership Name" on the left side of the screen
You will see tabs appear for Phone Fax & Email, Hours, Conveniences and Forms. Click on a tab to enter/edit the intended information.
The dealer has the option to customize the look of the CTA button or choose from a variety of buttons that we have available.
The dealer will automatically receive an Onboarding email that lists the steps needed to launch. They will also be contacted by their assigned Carzato rep who will assist with all setup preferences (launch date, CTA customization, F&I Integration, Preferred Trade-In tool, etc.). Finally, there will be a kick off call to train the dealership on the frontend and backend of the tool to get them fully set up.
All Dealers are eligible to receive E-SHOP Brand Site Leads. The Lead will be routed to the Dealer that owns the VIN.
As E-SHOP is a Stellantis proprietary tool, currently this is not able to be implemented on other non-Stellantis brand properties.
Yes! In Fact, E-SHOP automatically populates the local taxes based on the consumer's zip code (once provided).
Once submitted, the lead is routed directly to the Dealer's CRM.
E-SHOP receives a real time inventory feed from Stellantis and includes "In-Transit" and "Being Built" units if your dealership is opted in to these feeds.
A consistent experience and pricing estimate is crucial to providing a positive customer experience and building consumer confidence in the deal they are receiving.
The Dealer Admin Tool is within DealerCONNECT so once the DealerCONNECT login is severed they will no longer have access to the Dealer Admin Tool. As for the 3rd party access, that can be added, deleted or adjusted as needed within the Dealer Admin Tool.
Currently, taxes will be based on zip code. The dealer also has the option to add custom fees to E-SHOP through the Dealer Admin Tool.
Currently, there is a disclaimer that includes dealer confirmation, potential delivery fees, and parameters. The team is working to develop the option for customizable delivery parameters.
A PDF that answers this question is being assembled and will be shared once completed.
Once the dealer and the customer connect, they would get the credit application completed at that time.
All vehicles default to MSRP but Dealer can easily customize the list price within the Dealer Admin Tool.
Currently, the available lease terms are automatically populated with what the bank offers and cannot be adjusted by the dealer.
Offers are not processed through E-SHOP as negotiations occur between the dealer and consumer. A dealer is able to set their list price to above or below MSRP and can implement custom dealer discounts.
Currently Chrysler Capital is the featured bank. Customized Bank Rates are an enhancement that is being devleoped and is slated to launch in early 2022.
There is no notification for this, but there are several disclaimers letting the customer know that this pricing is dependent on many factors, credit score being one of them. The customer also has the option to input a credit score to receive a more accurate estimated payment.
Currently, dealers can set custom incentives and adjust the vehicle cost to reflect the Employee Price, within the Dealer Admin Tool.
Yes! E-SHOP receives all incentive and pricing feed from Stellantis. This currently includes all Chrysler Capital standard and subvented rates.
Not at this time, however E-SHOP currently works with over 1,400 lenders through the Route One and Dealer Track integrations.
For further assistance:Please send an e-mail to grace@carzato.com, OR Call: 888-436-1228 between 8:00 AM to 04:00 PM ET.